Rollei Sportsline 50: Let’s get wet!

Hamburg, 28 April 2010 

The sea, the swimming pool or paddling pool in the back garden – scenes in or around water offer countless snapshot opportunities during summer months. And Rollei’s new underwater digicam, the Sportsline 50, is perfect for capturing such moments. Bright, rich colours, as well as the attractive price of 49.95 euros (RRP) make this camera, which is waterproof up to a depth of 3 metres, the perfect companion for amateur photographers.

Rollei Sportsline 50Thanks to the robust case and ease of use, you can let children use the 5-megapixel camera without having to worry. Sandcastles, or the first attempts at swimming, can be perfectly captured with the precision lens and a choice of seven different motif programmes. Thanks to the 8x digital zoom, you can also zoom in on fish at a distance when you are snorkelling and immediately look at them on the 2.4-inch colour TFT-LCD display. You can also record a video of your snorkelling adventures, as the Rollei Sportsline 50 can record underwater videos with up to 30 pictures per second in VGA mode.

Ideal when on the go: at a mere 98 g, the underwater camera is a real lightweight (without batteries and SD card). It is powered using two standard alkaline batteries, which can be purchased anywhere.

The Sportsline 50 will be available at the end of May 2010 in the colours orange, yellow, blue and green for 49.95 euros (RRP).



Technical specifications subject to change without prior notice (4/2010)


Approved for immediate publication.



Interesting facts about Rollei
Rollei’s story began in 1920 in a workshop in Braunschweig. Rollei established its global reputation as a manufacturer of precision devices within a relatively short period of time with its twin-lens Rolleiflex, a revolutionary roll film camera. RCP-Technik GmbH, based in Hamburg, purchased the Rollei trademark rights for the European region in 2007 and has been successfully marketing Rollei consumer products since then. Due to the successful development of the company, RCP-Technik GmbH purchased the global trademark rights for the Rollei brand on 1 January 2010. RCP-Technik GmbH has set itself the goal of picking up on the latest trends of the digital age with Rollei products and making them available to a broad, price-conscious clientele in the future as well. The current Rollei product range includes the “Compactline”, “Sportsline” and “Flexline” range of cameras, as well as “Movieline” camcorders, digital picture frames and negative/film scanners.
 
Further information can be found at www.rollei.com.



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