Hamburg, 4 July 2012

Outdoor Friedrichshafen will take place from 12 to 15 July 2012 and Rollei will be there with its current outdoor range in exhibition hall 7 on stand 306.

At the Outdoor Friedrichshafen trade show, Rollei presents a world first, the Rolleimarin UW-i for the iPhone* - now for the first time iPhone* users can also go diving with their iPhone*. Rolleimarin UW-i is an underwater housing developed especially for the iPhone 3, 3G, 4 and 4S, which will be available in stores from September in yellow or black for a recommended retail price of EUR 129.99. With the guaranteed water and dust-proof housing (dimensions: 150x85x50 millimetres, weight 220 grams) for the first time it is also possible to film and photograph under water with the iPhone*, at a depth of up to forty metres.

Even a fall does not affect the housing, as it is guaranteed shock-resistant up to 1 metre. In order to get the best out of the iPhone* with the Rolleimarin UW-i, Rollei provides a free app for download from the iTunes App Store. For the first time it is now possible to look at recordings and choose between photo and video mode even while snorkelling and diving. Operating the iPhone* with the app is very easy, so even children will have fun with it. A total of 4 control buttons on the iPhone* are now fully usable: Start/stop button as well as video and photo mode. But that's not all:

An underwater mode specially adapted for the iPhone* can be used for both vivid colour photos and videos. There are also the following helpful functions such as battery status on the display, flash deactivation and automatic display brightness control for outdoor and underwater photos. Thanks to the Rollei app, the iPhone* no longer automatically shuts down but stays activated all the time at your request.

The Rolleimarin UW-i impresses not least with its high quality workmanship: the housing, made from polycarbonate, stainless steel and toughened optical glass, is frost-proof down to –10 degrees Celsius.

Availability and price:

The Rolleimarin UW-i will be available in stores from the beginning of September in yellow or black for a recommended retail price of EUR 129.99.

Included in the package:

Waterproof iPhone* housing, spare side and front spacers, O-ring and sealant, carrying strap, waist strap, neoprene bag in orange, manual, quick guide, warranty card.

Released for immediate publication.

For detailed information and image data, please contact rnorouzi@rcp-technik.com or visit the online press section at www.rollei.com.

*The “iPhone 3, 3G, 4 and 4S” are not included. “iPhone” is a trademark of Apple Inc.