Hamburg, 8 February 2010

Rollei will be bringing colour into living areas this spring with its new DigiFrame models. Showcasing your favourite digital pictures, these picture frames are a colourful and personal gift idea for every Easter nest.

Although only 21 millimetres deep, the 8-inch frame of the Rollei Memories 800 provides an intensive array of colours and is available in glossy pink, white, grey and black. Photo memories can be imported easily via USB cable or any common type of storage card and displayed as a slide show. The Rollei Memories 800 offers a total of 10 different picture transition effects for slide shows, while the high contrast value of 300:1 and 800 x 600 pixel resolution ensure brilliant picture quality. The frame can be positioned vertically or horizontally thanks to a rotating stand. The Memories 800 will be available in retail stores from the middle of March for 49.95 euros (RRP).




The Rollei Black Mirror and the Rollei White Mirror stand out thanks to their stylish mirror optic design. The mirror models are just as impressive as the Rollei Memories 800 thanks to their low power consumption and 8-inch high-resolution TFT LCD displays. The 20.3-inch screen displays pictures in a width-to-height ratio of 4:3. This ratio corresponds with the standard format used for photos taken with compact cameras; pictures are thus displayed without distortions and without any black borders. Settings for various display modes − slide show, zoom, calendar and clock function − can be adjusted directly on the picture frame or via the remote control provided. The recommend retail price for the Rollei Black and Rollei White Mirror is 49.95 euros.


Rollei will be presenting the Key-Frame 100, which has been designed for all those who would like to have their favourite pictures with them at all times. This digital key ring in pocket format has a 3.8 centimetre screen (1.5 inch) and will fit perfectly in every little Easter nest. A mini USB/USB 2.0 connection can be used to transfer photos to the Key-Frame’s 8 MB internal memory, which is large enough to store between 75 – 100 photos. The rechargeable lithium-ion battery lasts for up to 4 hours; in standby mode approx. 90 hours. The Rollei Key-Frame 100 will be available from March 2010 in the colours black, silver, pink, red and blue for 14.95 euros (RRP).



- Approved for publication –


Subject to change without prior notice (01/2010).



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