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Exhibition preview: Rollei presents camera highlights for the IFA
Hamburg, 23 August 2011
Nur noch wenige Tage bis zum Start der IFA 2011 und Rollei präsentiert seine drei neuen leistungsstarken Digitalkamera Neuheiten.
Rollei Powerflex 210 HD
New: an ultra compact model for the beginner or advanced user. The Powerflex 210 HD boasts a 21x super zoom – with a focal length from 25 to 525 millimetres in 35mm format, optical image stabiliser and brilliant picture quality (16 million megapixel). Rollei adds to the versatility of the model with a powerful flash and HD video (1280x20). With its stylish design, versatile features and technical details, the Rollei Powerflex 210 HD is an attractive bridge camera. Amateur photographers benefit from extensive automatic options such as the 34 motif programs including voice recordings as well as a setting for the fisheye effect and a speedy burst function (30 frames per second).
Additional performance data: high light sensitivity of up to ISO 3200, zoom and audio function when recording video in high definition (720p). A 3 inch TFT-LCD display (7.62 cm, 460,000 pixels) enables professional-quality photography. Rollei offers a DSLR Runner Sling Bag so that this little camera is completely protected when out and about.
Rollei Powerflex 500 The Rollei Powerflex 500 with 16 megapixels and 5x optical zoom is the flagship of the well-known and successful Powerflex family. A 28 mm wide-angle lens helps to produce sharp images even at long distances. It has a sleek, ultra-flat body (22.2 mm) and comes in black, silver and red. Despite the compact dimensions (98.2 x 59.9 x 22.2 mm) the camera is easy to hold and operate. The Rollei Powerflex 500 fits into any jacket pocket or handbag thanks to its light weight of no more than 13 grams. 16 million pixels, a high precision Rollei-Apogon lens as well as a 720p HD video function (1280x720) provide outstanding image quality. Overall the Powerflex 500 boasts impressively detailed true-to-life images and colour rendering on the 2.7 inch (68.5 mm) LCD colour display. It is convenient to operate using a few clear buttons. A tried and tested 3 second pre-record function ensures that you'll never again miss the opening scene! Features like the 35 motif programs, speech recording and the fisheye effect ensure that this little camera makes a big impact.
Rollei Sportsline 99
Rollei presents the Sportsline 99, a robust outdoorcamera. The camera is waterproof up to a depth of 5 metres, shock-resistant in falls of up to 1.5 metres, and resistant to dust ― all thanks to its sturdy body, which contributes to the carefree everyday use of the camera. The technical aspects of the camera also leave little to be desired: the Sportsline 99, equipped with 14 megapixels, has a tried and tested Rollei-Apogon lens with 5x optical zoom and a high contrast LCD monitor with a screen diagonal of 6.8 cm and in 16:9 format.
Further features of the Sportsline 99 include video recordings in HD (720p), a 25 mm wide-angle lens and automatic face recognition. An integrated microphone ensures optimum sound recordings during filming. The action-packed movies can then be easily uploaded to YouTube. Availability and price:
From September 2011 all the new camera models will be available in shops in the following versions.
· The Powerflex 210 HD will be available in black and red for an RRP of EUR 199.90.
· The Powerflex 500 comes in black, silver and red for an RRP of EUR 149.90. The
DSLR Runner Sling Bag will be available for an RRP of EUR 59.95.
· The Sportsline 99 will be available in black, blue and yellow for an RRP of EUR 149.90.
Released for immediate publication. For detailed information and image data, please contact rnorouzi@rcp-technik.com or visit
the online press section at www.rollei.com.
Nur noch wenige Tage bis zum Start der IFA 2011 und Rollei präsentiert seine drei neuen leistungsstarken Digitalkamera Neuheiten.
Rollei Powerflex 210 HD
New: an ultra compact model for the beginner or advanced user. The Powerflex 210 HD boasts a 21x super zoom – with a focal length from 25 to 525 millimetres in 35mm format, optical image stabiliser and brilliant picture quality (16 million megapixel). Rollei adds to the versatility of the model with a powerful flash and HD video (1280x20). With its stylish design, versatile features and technical details, the Rollei Powerflex 210 HD is an attractive bridge camera. Amateur photographers benefit from extensive automatic options such as the 34 motif programs including voice recordings as well as a setting for the fisheye effect and a speedy burst function (30 frames per second).
Additional performance data: high light sensitivity of up to ISO 3200, zoom and audio function when recording video in high definition (720p). A 3 inch TFT-LCD display (7.62 cm, 460,000 pixels) enables professional-quality photography. Rollei offers a DSLR Runner Sling Bag so that this little camera is completely protected when out and about.
Rollei Powerflex 500 The Rollei Powerflex 500 with 16 megapixels and 5x optical zoom is the flagship of the well-known and successful Powerflex family. A 28 mm wide-angle lens helps to produce sharp images even at long distances. It has a sleek, ultra-flat body (22.2 mm) and comes in black, silver and red. Despite the compact dimensions (98.2 x 59.9 x 22.2 mm) the camera is easy to hold and operate. The Rollei Powerflex 500 fits into any jacket pocket or handbag thanks to its light weight of no more than 13 grams. 16 million pixels, a high precision Rollei-Apogon lens as well as a 720p HD video function (1280x720) provide outstanding image quality. Overall the Powerflex 500 boasts impressively detailed true-to-life images and colour rendering on the 2.7 inch (68.5 mm) LCD colour display. It is convenient to operate using a few clear buttons. A tried and tested 3 second pre-record function ensures that you'll never again miss the opening scene! Features like the 35 motif programs, speech recording and the fisheye effect ensure that this little camera makes a big impact.
Rollei Sportsline 99
Rollei presents the Sportsline 99, a robust outdoorcamera. The camera is waterproof up to a depth of 5 metres, shock-resistant in falls of up to 1.5 metres, and resistant to dust ― all thanks to its sturdy body, which contributes to the carefree everyday use of the camera. The technical aspects of the camera also leave little to be desired: the Sportsline 99, equipped with 14 megapixels, has a tried and tested Rollei-Apogon lens with 5x optical zoom and a high contrast LCD monitor with a screen diagonal of 6.8 cm and in 16:9 format.
Further features of the Sportsline 99 include video recordings in HD (720p), a 25 mm wide-angle lens and automatic face recognition. An integrated microphone ensures optimum sound recordings during filming. The action-packed movies can then be easily uploaded to YouTube. Availability and price:
From September 2011 all the new camera models will be available in shops in the following versions.
· The Powerflex 210 HD will be available in black and red for an RRP of EUR 199.90.
· The Powerflex 500 comes in black, silver and red for an RRP of EUR 149.90. The
DSLR Runner Sling Bag will be available for an RRP of EUR 59.95.
· The Sportsline 99 will be available in black, blue and yellow for an RRP of EUR 149.90.
Released for immediate publication. For detailed information and image data, please contact rnorouzi@rcp-technik.com or visit
the online press section at www.rollei.com.
