Due to the succesful development of the company, RCP-Technik GmbH has acquired the Rollei brand to 1 January 2010, and thus coinciding with the start of Rollei’s 90th anniversary year. The acquisition of the Rollei brand includes the global licensing rights and points the way towards future international activities.
On 1 march 2010 the first subsidiary in Hungary was founded. Distribution to the Balkan region will be continually developed from the Budapest location. RCP-Technik GmbH's Turkish subsidiary will begin operations from Istanbul on 1 April 2010.
Rollei products are currently internationally available in Austria, Switzerland, France, Italy, Portugal, the UK, Greece, Sweden, Denmark and the Netherlands. The goal is to double the number of countries by the end of 2010.
Marking the start of the anniversary year with the presentation of its Flexline 100 inTOUCH, Rollei has launched a compact digital camera, which convincingly meets the current needs of amateur photographers, thanks to its amazing design and exceptionally user-friendly touch screen. Compact digital cameras are now increasingly-fashionable accessories, which we carry around with us wherever we go so that we can send our snapshots quickly and easily to all our friends via the Internet and social media.
For this target group, the Rollei compact cameras constitute the perfect digital companions. In the future as well, Rollei will be using its products to pick up on the latest trends of the digital age and making these available to a broad price-conscious clientele seeking value for money.
Further information on the jubilee of Rollei can be found on: www.90-years-of-Rollei.com
PDF Download: 90 years of Rollei — 90 years of photo history