The new Rollei
In 2004, the company Rollei Fototechnic GmbH moved its production to the newly-founded Rollei Produktion GmbH. Digital cameras and MP3 players were presented at photokina under the slogan “The new Rollei”.
In 2005, the company Rollei Produktion GmbH changed its name again to Franke & Heidecke GmbH. Amongst the shareholders were two grandsons of the company’s founders: Kai Franke and Rainer Heidecke. The focus returned to the production of professional medium format cameras, projectors, technical photo accessories and lenses at the old company site. In the same year, the company Rollei Fototechnic GmbH changed its name to Rollei GmbH and moved its company headquarters to Berlin. From 2006, it fully gave up the operative side of the business and concentrated on licensing of the Rollei trademark rights from then on.
In 2007, the Rollei trademark rights were assigned to three product categories, thus re-allocating usage: Franke & Heidecke GmbH received the trademark rights for the professional medium format products, whilst Rollei Metric GmbH took over the rights for the cameras in the aerial photography and surveying technology segment and RCP-Technik GmbH & Co KG the pan-European distribution for consumer electronic products (digital cameras and accessories).
Rollei…made by RCP
Since 2007, new Rollei products have been characterised by their user-friendliness, high quality, modern design and the excellent value for money they offer. The diverse product range includes compact digital cameras in the model lines Compactline, Flexline, Sportsline and the camcorder line Movieline. Since 2009, digital picture frames and photo/slide film scanners have also been included in the range.
The ongoing development and high quality of the products is assured thanks to the company’s own firmware and team of engineers. The Rollei Service and Call Centre guarantee a high level of service quality and customer support throughout Europe.
At the end of 2009, RCP-Technik GmbH can look back over three successful business years. It has succeeded in increasing the market share in the compact camera sector within Germany to 9%. With its digital picture frames, the company rapidly acquired a 10% market share. [more...]
